Boosting Brand Awareness and Trust Through PR
TAP founders Chris Vezjak and Jafar Shunnar are on a mission to disrupt the talent landscape, catalysing opportunities for the bright minds of Palestine, Jordan, and Lebanon.
Learn more about how Olives & Heather has played a central role in boosting TAP’s brand awareness through targeted and carefully crafted PR campaigns resulting in numerous features in top media.
Tags: verbal brand strategy, brand storytelling, PR, Campaigns
Does your PR strategy need a boost?
From Software House to Disrupting the Talent Landscape
What started out as a software house on a mission to elevate under-represented Palestinian software engineers, connecting them to global tech opportunities, has now morphed into a powerful engine for talent acceleration. TAP (or Talent Acceleration Platform) fast-tracks emerging talent from Palestine, Jordan, and Lebanon into roles with international companies through an array of programmes including software development, business development, and digital marketing.
Ambitious Goals
The relationship between TAP and Olives & Heather has strong roots, but it truly took off in November 2023, when the Olives & Heather Team was brought on to spearhead TAP’s PR strategy. At the time, TAP had already become somewhat of a household name in Palestine, but as the ambitious goals (and sales targets) of TAP grew, the need to boost brand awareness on the B2B front became indisputable.
Top Media Features Secured for TAP
Over the course of 9 months, Olives & Heather has worked closely with the TAP marketing and leadership team in an effort to secure top PR features in mainstream media, tech media, and the MENA press. The outcome? Monthly features in top media outlets, including Fast Company, INC. Arabia, Fortune Arabia, Wamda, and FWDstart.
Four Key Ways PR Boosts Business
By leveraging PR, businesses can achieve several key outcomes:
Increased Awareness & Trust: PR helps raise brand awareness and build trust by engaging with relevant platforms and media, ensuring your message reaches the right audience.
Improved SEO & Website Ranking: Securing high-quality backlinks through media partnerships boosts website SEO, improving your ranking and online visibility.
Enhanced Media Coverage: Gaining features in top-tier publications elevates your brand's credibility, positioning it as an industry leader and attracting more attention.
Higher-Quality Inbound Leads: Strategic PR campaigns drive more targeted traffic to your website, increasing the chances of attracting high-quality, engaged leads.
By using PR to enhance visibility, build credibility, and attract the right audience, businesses can effectively grow and strengthen their market position.
Work With Us
Olives & Heather is a marketing agency committed to serving, scaling, and growing innovation and impact organisations everywhere. Through holistic marketing strategies rooted in data-driven brand storytelling, we can provide solutions for every need: from branding to campaign management to lead generation to strategy consulting to public relations.
Do you need help with building a strong, trustworthy brand?
Reach out to Olives & Heather, and let’s talk PR strategy!