Marketing Strategy
Being agile and strategic are not mutually exclusive terms - on the contrary!
At Olives & Heather we believe that in any successful marketing solution is rooted in a strong strategy.
Goal Setting
Starting a new venture, scaling up a your business, or exploring ways to pivot? Successful strategies start with setting SMART goals. Defining success, measurable milestones and timelines is essential.
At Olives & Heather we pride ourselves on being both ambitious and realistic. Let us help you build or upgrade your marketing strategy!
Crafting Powerful Messages
As passionate word nerds, two of our favourite mantras are “words matter” and “you can’t be everything to everyone”.
Expressing the essence of your brand will vary depending on the audience, context, and the format of the message. And ultimately, the ability to adapt and tailor your communication will make or break your marketing strategy.
Defining Your Channel Mix
The choice of channels can feel endless, and business owners are often left with the feeling of having to do it all. The truth is, you don’t have to!
We all know, you need to be where your target audience is, but factors like resources, skills, and competition are all guiding when deciding on your channel mix. Choose wisely.
Performance Analysis & Goalsetting
Collecting and measuring data is crucial to ensuring that you’re on track to nailing your SMART goals. But how?
Navigating CRMs, social media insights, and other 3rd party tools can feel hopeless, but don’t worry! An Olives & Heather marketing strategy will always be tailored to your needs, skills, and existing (or desired) toolbox.
“You can’t improve what you don’t measure.”
- Peter Drucker
Work with us
Let us help you put together the marketing strategy that will empower you to reach your ambitious growth goals.