CMO Consulting: The Solopreneur’s Secret Weapon
When Omar Murra, founder of MenaBeast—a sportswear and lifestyle brand rooted in community—decided to launch his first big campaign, he found himself facing the struggle most solopreneurs do: trying to do everything by himself! Coming from a product background, marketing wasn’t exactly in Omar’s wheelhouse, and he found that Olives & Heather’s CMO Consulting package provided exactly the flexibility, expertise, and accountability he needed to progress.
Tags: CMO Consulting, PR, Campaign Strategy, Social Media, Crowdfunding
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A Sportswear and Lifestyle Brand Rooted in Community
MenaBeast is a sportswear brand that offers high-quality activewear and accessories for athletes of all budgets, focusing on comfort, durability, and style. Originating from Palestine, the brand’s products are crafted in state-of-the-art facilities and meet the high standards set by globally recognised manufacturers. Beyond apparel, MenaBeast is committed to mentorship, partnering with top professionals to guide individuals in their athletic journeys. The brand also sponsors emerging athletes and supports fitness clubs, particularly in the Arab region, fostering talent and community growth.
The Struggle of the Solopreneur
Like many founders, Omar began MenaBeast as a side hustle while juggling the demands of a full-time job. With a clear vision and ambitious goals for his brand, he was driven by the desire to create something meaningful. However, like so many entrepreneurs, he quickly encountered the challenges that come with starting a business on his own: limited time, tight budgets, and a shortage of resources.
As he worked late nights and weekends to build his brand, these constraints began to feel more pronounced. When it came time to launch a major marketing campaign and a crowdfunding initiative—two critical milestones for MenaBeast—Omar found himself struggling with a key hurdle: his lack of experience in marketing.
CMO Consulting: the Flexible Solution for Founders & Solopreneurs
That’s when Omar turned to Olives & Heather for help. Seeking a solution that would address both his need for expertise and the flexibility his situation required, he found exactly what he needed in our unique, founder-friendly CMO consulting bundle. This service provided Omar with the marketing know-how he was missing, offering tailored guidance and strategic support to help him move his brand forward. What he hadn’t anticipated was the added benefit of having a built-in accountability buddy.
This aspect of the service proved invaluable, as it ensured that tasks were completed on time and that key marketing deadlines were consistently met. With the support of Olives & Heather, Omar was able to tackle the challenges of his campaign with confidence, knowing he had a trusted partner by his side every step of the way.
Multi-Faceted Rewards & Achievements:
The campaign delivered outstanding results, achieving regional influencer coverage and a string of local and regional partners, not to mention a massive boost in social media followers. However, the two biggest ‘wins’ of the campaign were undoubtedly the strategic partnership and exposure through Parachute16, which not only amplified brand visibility but lent credibility within the entrepreneurial community. Additionally, the crowdfunding campaign paved the road for MenaBeast to become the primary merchandise sponsor at a major regional crossfit event, El Fit. Two major achievements have sent MenaBeast on a clear path toward continued growth and success.
Work With Us
Olives & Heather is a marketing agency committed to serving, scaling, and growing innovation and impact organisations everywhere. Through holistic marketing strategies rooted in data-driven brand storytelling, we can provide solutions for every need: from branding to campaign management to lead generation to strategy consulting to public relations.
Do you need help with building a strong, trustworthy brand?
Reach out to Olives & Heather, and let’s talk PR strategy!